GMA Network widens gap in Mega Manila TV ratings
Date : Aug 3, 2010
After playing a tight ratings match with rival ABS-CBN Corporation in June, broadcast giant GMA Network posted significant increase in Mega Manila TV ratings in July and has established confident margins over competition in its bailiwick area based on the more widely recognized TV ratings service, Nielsen TV Audience Measurement.
People data from July 1 to 31 (July 25 to 31 based on overnight data) showed GMA leading in total day (6AM to 12MN) average total audience share by 5.6 points with 37.5 percent versus ABS’ 31.9.
During primetime (6:30PM to 11PM) of the covered period, GMA was ahead of ABS by 4.4 share points with 39.7 percent vis-à -vis the latter’s 35.3.
On weekdays, GMA outranked competition by 5.3 total day share points with 39 percent as against ABS’ 33.7. On weekday primetime, GMA’s telebabad (primetime) programs made a collective margin of 2.7 points versus ABS’ primetime drama series. GMA’s primetime block delivered stronger share performance with 41.8 points compared to ABS’ 39.1.
On weekends, GMA recorded an imposing lead of 6.3 percentage points in audience share with 34.1 percent as against competition’s 27.8. On weekend primetime, GMA widened the gap to 8.9 points with 34.5 versus ABS’ 25.6.
Mega Manila comprises 55 percent of total urban television households nationwide. It includes Metro Manila and suburbs – parts of Bulacan, Pampanga, Cavite, Laguna, and Rizal.
In another key area – Urban Luzon – which made up 77 percent of television households nationwide, GMA led ABS by 0.4 percent with 35.8 versus the latter’s 35.4. The margin spelled a noticeable decline in ABS’ ratings performance in the said area, where they led GMA by 5.4 points the previous month.
Date : Aug 3, 2010
After playing a tight ratings match with rival ABS-CBN Corporation in June, broadcast giant GMA Network posted significant increase in Mega Manila TV ratings in July and has established confident margins over competition in its bailiwick area based on the more widely recognized TV ratings service, Nielsen TV Audience Measurement.
People data from July 1 to 31 (July 25 to 31 based on overnight data) showed GMA leading in total day (6AM to 12MN) average total audience share by 5.6 points with 37.5 percent versus ABS’ 31.9.
During primetime (6:30PM to 11PM) of the covered period, GMA was ahead of ABS by 4.4 share points with 39.7 percent vis-à -vis the latter’s 35.3.
On weekdays, GMA outranked competition by 5.3 total day share points with 39 percent as against ABS’ 33.7. On weekday primetime, GMA’s telebabad (primetime) programs made a collective margin of 2.7 points versus ABS’ primetime drama series. GMA’s primetime block delivered stronger share performance with 41.8 points compared to ABS’ 39.1.
On weekends, GMA recorded an imposing lead of 6.3 percentage points in audience share with 34.1 percent as against competition’s 27.8. On weekend primetime, GMA widened the gap to 8.9 points with 34.5 versus ABS’ 25.6.
Mega Manila comprises 55 percent of total urban television households nationwide. It includes Metro Manila and suburbs – parts of Bulacan, Pampanga, Cavite, Laguna, and Rizal.
In another key area – Urban Luzon – which made up 77 percent of television households nationwide, GMA led ABS by 0.4 percent with 35.8 versus the latter’s 35.4. The margin spelled a noticeable decline in ABS’ ratings performance in the said area, where they led GMA by 5.4 points the previous month.
